THINK / REAL WOMEN
Posted on 11 February 2016
Here at Dolores Haze, we aim to abolish gender stereotypes and eradicate derogatory phrases such as "real women", wanting only to promote self-love and body positivity to our fellow females.
Our main goal here is to inspire other women with (yes, we said it) REAL WOMEN, with a new focus on internal beauty. As a fashion line we're inherently projecting an image of beauty, and at the risk of sounding trite, what makes our girls beautiful, goes beyond what they look like.
However, we take issue with the term "real women" as it evokes a less than beautiful image to most and perpetuates the notion that "real women" are less than the over saturation images underweight models we are bombarded with everyday.
We want our girls to be cool, strong and most importantly themselves, as our brand ambassadors. Not strive to obtain some prescribed and unreasonable image of beauty. We want the girls that are the face of our brand to not just look cool in the clothes but be inspiring in their personal goals and achievements, fashion related or not.
So why are those, within the fashion industry, who have the power to change this, continuing to use models based purely on their looks? We seem to only value women's appearances yet for men we define their worth by an array of different standards. We want traits like success and power, to be gender neutral, not just male. Think about why there aren't any conversations around body diversity for men or plus size male models.
"We want traits like success and power, to be gender neutral, not just male. Think about why there aren't any conversations around body diversity for men or plus size male models."
Therefore, instead of showcasing women where we only highlight their bodies, we use models that actually inspire us through their accomplishments and passions about.
Not only is it paramount that we stop just talking about body image, we must in fact direct the conversation to why we are looking up to certain celebrities or models, and that the we are all truly beautiful just the way we are. Intelligence, a sense of humour and other INTERNAL factors need praising, not our bust, waist, or butt size!
Wanting to pursue this thought and create something tangible to inspire, Dolores Haze teamed up with the digital cultural mag, POND, to create the GRRRLS ONLY Zine, showcasing our favourite creative woman from around the globe.
We created for engagement include our "FEMALE GAZE" zine, where we casted Nina Ljeti, who’s not just a pretty face (duh). She’s fearlessly ambitious, experienced, and intimidatingly cool. Ljeti just recently directed her debut film and she fronts the band Nani, who have just dropped their first EP. With so many reasons to celebrate Nina and women alike, there's no room nor need to comment just on her looks.
Confidence is an act of rebellion in a culture that demeans women’s worth by defining femininity by appearances and passivity.
The necessity of women supporting other women, and holding both sexes to the same standards is essential to the mission of Dolores Haze. Confidence is an act of rebellion in a culture that demeans women’s worth by defining femininity by appearances and passivity. If equality is to become a reality, we must challenge the narrative of ascribing gender to traits like assertive, powerful, and successful.